Let’s be real—we all just want to eat good food and look damn good naked. And guess what? That is a perfectly valid reason to get in shape. Sure, health, longevity, and feeling strong are important… but so is feeling sexy AF in that hot little dress.
But we all know you can’t have your cake and eat it too, right? WRONG.
We help busy, working women 40+ just like you finally lose fat, balance hormones, and break free from dieting for good—without giving up the foods you love, without complicated macro tracking, and without spending endless hours in the gym.
This isn’t just another diet. It’s a whole new lifestyle and it will be the last plan you’ll ever need.
Jackie and Kristin’s journey to food freedom and body confidence didn’t happen overnight—it came after years of doing all the wrong things. We chased every diet, tried every shortcut, and lived in a constant cycle of restriction and disappointment. It wasn’t until we finally STOPPED dieting, started fueling our bodies, prioritized strength training, and put the blinders on that everything changed.
This transformation didn’t take 30 days, or even one year—it’s been the result of several years of consistency, discipline, and a complete mindset shift. No more deprivation. No more punishment. Just a lifestyle rooted in strength, nourishment, and self-respect.
And we’re still evolving. These aren’t “before and after” photos—because there is no “after.” This is our life now. One we love, one we’re proud of, and one that just keeps getting better.
We’ve walked in your shoes. We’ve done every diet known to man—low carb, low fat, keto, juice cleanses, fasting, eating “clean,” you name it. We spent decades riding the yo-yo diet hamster wheel: lose 10, gain 15… feel hopeful, then defeated… over and over again. Always hungry. Always exhausted. Always wondering if maybe we were the problem. Spoiler alert: we weren’t. And neither are you. We were just following plans that were never designed to actually work long-term—especially for women in their 40s with real lives, real schedules, and real hormones.
That’s why we created the Fit Foodie Fat Loss Formula—a science-backed, sustainable, real-life-tested system that finally helped us get lean, strong, confident, and free from food guilt for good. Now we help other busy women do the same—with flexible nutrition plans, smart workouts, and customized coaching that actually fits your life (not the other way around).
We stay on top of the real science (not the fads) so you can stop wasting time, money, and energy on things that don’t work long term. This is the last plan you’ll ever need—because this time, it’s not a diet. It’s your new lifestyle.
We’re Kristin and Jackie—two fit-foodie boy-moms in our 40s and 50s who believe in lifting heavy, eating good food, and helping other women finally break free from the BS diet cycle. With over 40 years of combined experience in fitness, nutrition, and coaching, we’ve made it our mission to help other women 40+ lose fat, balance their hormones, and feel sexy and strong without giving up the foods they love, without tracking every macro, and without living in the gym.
Kristin is an OCB Pro Bikini Competitor, certified judge, ex-gym manager, and macro-friendly chef who makes high-protein low-calorie recipes taste like your favorite comfort food. She’s also one of those Disneyland Adults (and proud of it)—but no one here complains, because she comes back from every trip with new recipe inspo and a suitcase full of magic. When she’s not at Disneyland, you can bet she’s on a plane somewhere. She’s the queen of carry-on only, always up for an adventure, and lives to explore the world one bite and barbell at a time.
Jackie, on the other hand, hates cooking. Like, seriously hates it. But she still does it—because Kristin’s recipes are so simple and delicious, and she loves being able to eat good food and still feel sexy AF laying out in her bikini under the blazing Arizona sun. Most days you can catch her throwing on some tunes and dancing in the kitchen to make the chore a little more fun. Jackie holds a B.S. in Exercise Science, is a certified Sports Nutritionist, ex-gym owner and elite-level trainer with more certifications than a CVS receipt. She’s a total girly girl who loves hair, makeup, fashion and always packs too much for every trip and refuses to apologize for it.
And we are so happy you’re here!
